We're Not Experiencing Art Like We Used To

defines culture as: “the arts and other manifestations of human intellectual achievement, regarded collectively.”

fundamentally culture is about our interactions with art (interacting with an object in an aesthetic manner ignores the pragmatic usefulness of it -> aesthetic experience)

aesthetic experiences require attention, focus, and time. Since most of our contemporary aesthetic experiences are taking place on social media, artists must produce an artwork that can deliver an experience in the split-second of attention that gets allocated to a reel (ideally a ‘thumb stopper’).