Ideal Customer Profile
Narrow who you sell to first — a sharp ICP compounds; a broad one dilutes learning and proof.
Define a tight ideal customer profile so early effort compounds against one coherent segment. Selling broadly too soon scatters your messaging, muddies your proof, and makes referrals harder because no two customers look alike.
Why it matters: a narrow ICP makes positioning, evidence, and word-of-mouth reinforce each other. You can widen later; you can’t un-blur a diffuse start.